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Public Affairs Services:

Community Outreach
Reach your targeted audience with a specifically designed campaign executed block by block. Demographics are the key to understanding who you want to reach and why. We can help!

Federal Appropriations Pursuit
The McKellar Group has achieved great success in securing federal appropriations, or "earmarks" for our non-profit clients. Proper positioning with key members of Congress ensure that our clients' funding requests receive attention. Appreciation and understanding of the federal budgeting process is a critical component of our successful strategies.

Grant Writing
Competitive government grants, particularly at the federal and state levels, are announced at varied times. We monitor grant opportunities for each client and pursue those matches most likely to succeed.

Grassroots Development
Working at the grassroots level is one of the most effective ways to influence lawmakers. Involvement in government at the grassroots level is extremely compelling and effective. We will teach you how to successfully create, manage and implement a grassroots campaign tailored to your needs.

Issue Positioning
Utilizing relationships The McKellar Group has built with various lawmakers and their staff members enables us to inform targeted decision-makers about our clients' specific goals. In turn, we mobilize appropriate action on our clients' behalf while constantly evaluating, monitoring and forwarding each client's specific needs.

Legislative Change
For changes in legislation or new ideas altogether, a convincing paradigm must exist. The McKellar Group has a successful formula of evaluating the current legislation and determining the best avenue for change. Building an accurate timeline and "shopping" draft legislation is paramount to ultimate success.

Lobbying Outreach
Your voice needs to be heard by targeted elected officials. Through relationships The McKellar Group has enjoyed over the years, we are able to lobby successfully at the city, county, state and federal levels of government. We tackle a variety of issues for our clients including funding for projects, changes in current legislation and new legislative ideas. If your not-for-profit needs a higher profile in the halls of government, we will help you craft a strategy and implement it.

Public Finance
Public finance covers many specialized fields that are available to non-profit organizations. Proven bond firms in Kansas City are ready to provide informed advice and perform flawless execution. Let's talk about options.

Public-Private Partnerships
Leveraging undervalued assets is often overlooked by non-profit organizations. Let us help you inventory your assets and see if you are overlooking a such a possibility. Capitalizing on opportunities with private companies who partner with non-profits is brilliant. Let's take a look!

Strategic Counsel
The McKellar Group will evaluate issues affecting your organization and help you strategize to re-define the issue in the public arena. This effort could include a public relations campaign, a series of informational and educational meetings with key legislators and their staff members, a grass-roots organizational campaign or a high-level interactive plan with decision makers. We can help you at all levels of government: city, county, state and federal.

Tax Credits
Many funding opportunities exist for non-profits in the form of tax credits. Different uses exist at federal, state and local levels. We'll help you identify the best matches and create robust strategies to pursue them.

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Fundraising Services:

Annual Fund
Using a well-defined plan, an annual campaign to raise money for operating expenses is perhaps the most enjoyable fund-raising endeavor. TMG will assist you in mobilizing your board, volunteers and staff into action, producing measurable results with easy-to-maintain spreadsheets to track your goals and successes, by creating a year-long strategy to reach out to your community of supporters.

Capital Campaigns
Capital Campaigns provide the opportunity to dramatize your organization's needs and relate them to your long-range financial plans. TMG will lead your campaign process to maximize your volunteer and staff time toward the greatest opportunities for fundraising success. TMG has successful experience in writing and shepherding individual, corporate and foundation grants.

Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing: when businesses champion charities or causes to market an image, product, or service for mutual benefit. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause. TMG will help you find natural for-profit partners to highlight your mission with the corporate community offering you a powerful marketing edge and increasing your fundraising success.

Feasibility Studies
Want to know if your organization is ready to run a campaign? Need to know what your donors think of the idea? A well run feasibility study will answer these questions and more. For an honest and confidential assessment, call us!

In-House Development
Because fundraising is such a vital enterprise, your organization may need support on all resource development fronts—from planned giving to direct mail. TMG can serve as your in-house development team providing you with fundraising plans, strategies and a proven success record to implement your fundraising strategy. We assign a fundraising professional to serve as your in-house development officer.

Partnerships with For-Profits
Let us assist you in finding a corporate partner. Many companies wish to establish an on-going relationship with a not-for-profit. They seek an organization that speaks to their clientele by identifying a similar audience, benefiting both the for-profit and not-for profit, and developing long-lasting partnership.

Special Events
Successful events add increased public visibility for your organization, provide active roles for your volunteers, offer leadership training and development for staff, cultivate new prospects, improve current donor relations, and provide public education regarding your mission. TMG has extensive experience in making events a positive experience for organizations through precise management of the host of details involved in fundraising and producing a signature event for the not-for-profit.

Sponsorship
The opportunity to create advertising based sponsorships with for-profit companies is another way to create dynamic fundraising opportunities. Driven by earned media efforts, we'll help you craft and pitch sponsorship proposals to the appropriately matched for-profit companies.

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Workshops:

Charm School by Annie Presley
Charm School is a two-hour workshop designed to help nonprofit organizations develop, promote, and encourage relationships with influential public leaders at all levels of government. Prepare your board, staff and key volunteers to be powerful advocates whether they are at an event with your city council representative, lobbying at the state capitol, or touring Washington DC.

• Do you know that the average public interaction with an elected official lasts 7 seconds? Can you deliver an effective message about your nonprofit in that time?
• Do you understand political protocol and how to make it pay off for your organization?
• Political officials have complex motivations—do you know how to capitalize on them?
• Your nonprofit undoubtedly has information that can help public officials do their jobs better. Are you making it available to them and building relationships in the process?

Charm School is conducted by Annie Presley , who has over 20 years of involvement in politics and corporate public affairs experience. With an entertaining touch, Annie guides the uninitiated through the maze of politics and gives non-political people the courage and confidence to advocate on behalf of their organization.

Fundraising 101 by Annie Presley